An evaluation of the contributions of Professor John Howard to marketing theory and methatheory / 252

Blackwell, Roger D.

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https://hdl.handle.net/2142/32597 Copy

Description

Title

An evaluation of the contributions of Professor John Howard to marketing theory and methatheory / 252

Author(s)

Blackwell, Roger D.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

1975-06

Keyword(s)

• Howard, John A.
• Marketing.
• Metatheory.

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

• Faculty working papers ; no. 252
• P. D. Converse symposium paper ; no. 3

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/32597

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:evaluationofcont252blac
• http://www.archive.org/details/evaluationofcont252blac

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright June 1975 Board of Trustees University of Illinois.

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