A comparison of cognitive structure and cognitive response approaches for measuring advertising effects on product attribute beliefs
Hastak, Manoj
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https://hdl.handle.net/2142/32189
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Title A comparison of cognitive structure and cognitive response approaches for measuring advertising effects on product attribute beliefs Author(s) Hastak, Manoj Issue Date 1987-02 Publisher Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign Series/Report Name or Number BEBR faculty working paper ; no. 1323 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/32189 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:comparisonofcogn1323hast http://www.archive.org/details/comparisonofcogn1323hast Copyright and License Information Copyright February 1987 Board of Trustees University of Illinois.
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