The encoding of numerical and verbal information on product attributes : implications for consumer memory / 1992:104

Viswanathan, Madhubalan

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https://hdl.handle.net/2142/32186 Copy

Description

Title

The encoding of numerical and verbal information on product attributes : implications for consumer memory / 1992:104

Author(s)

Viswanathan, Madhubalan

Contributor(s)

University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research

Issue Date

1992-02

Keyword(s)

Economics.

Publisher

Champaign : University of Illinois at Urbana-Champaign,

Series/Report Name or Number

BEBR faculty working paper ; no. 92-0104

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/32186

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:encodingofnumeri92104visw
• http://www.archive.org/details/encodingofnumeri92104visw

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright February 1992 Board of Trustees University of Illinois.

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