Transitions in marketing strategy : a look at the process

Rosa, José Antônio

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https://hdl.handle.net/2142/30103 Copy

Description

Title

Transitions in marketing strategy : a look at the process

Author(s)

Rosa, José Antônio

Issue Date

1992-12

Keyword(s)

Economics

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

BEBR faculty working paper ; no. 92-0180

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/30103

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:transitionsinmar92180rosa
• http://www.archive.org/details/transitionsinmar92180rosa

Copyright and License Information

Copyright 1992 Board of Trustees University of Illinois.

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