Influences of category structure on brand positioning and choice

Coupey, Eloise; Jung, Kwon

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https://hdl.handle.net/2142/29933 Copy

Description

Title

Influences of category structure on brand positioning and choice

Author(s)

• Coupey, Eloise
• Jung, Kwon

Issue Date

1993-04

Publisher

Champaign : University of Illinois at Urbana-Champaign

Series/Report Name or Number

BEBR faculty working paper ; no. 93-0127

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/29933

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:influencesofcate93127coup
• http://www.archive.org/details/influencesofcate93127coup

Copyright and License Information

Copyright April 1993 Board of Trustees University of Illinois.

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