Mediating processes for source credibility effects in advertising : review, implications, and future research directions
Hastak, Manoj; Park, Jong-Won
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https://hdl.handle.net/2142/29885
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Title Mediating processes for source credibility effects in advertising : review, implications, and future research directions Author(s) Hastak, Manoj Park, Jong-Won Issue Date 1989-01 Publisher [Urbana, Ill] : College of Commerce and Business Administration, University of Illinois Urbana-Champaign, Series/Report Name or Number BEBR faculty working paper ; no. 1532 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/29885 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:mediatingprocess1532hast http://www.archive.org/details/mediatingprocess1532hast Copyright and License Information Copyright 1989 Board of Trustees University of Illinois.
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