University of Illinois Urbana-Champaign

"""Power potential"" channel strategies in social marketing"

Andreasen, Alan R.

Permalink

https://hdl.handle.net/2142/29365

Description

Title
"""Power potential"" channel strategies in social marketing"
Author(s)
Andreasen, Alan R.
Issue Date
1981
Keyword(s)
  • Markets -- Social aspects
  • Marketing channels
Publisher
[Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign,
Series/Report Name or Number
BEBR faculty working paper ; no. 0743
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/29365
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:powerpotentialch743andr
  • http://www.archive.org/details/powerpotentialch743andr
Copyright and License Information
Copyright 1981 Board of Trustees University of Illinois.

Owning Collections

Faculty Working Paper - Bureau of Economic and Business Research PRIMARY