Competitive reaction in test marketing : a Bayesian solution / 188

Johansson, Johny K.; Roberts, Donald M.

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https://hdl.handle.net/2142/29296 Copy

Description

Title

Competitive reaction in test marketing : a Bayesian solution / 188

Author(s)

• Johansson, Johny K.
• Roberts, Donald M.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

1974-06

Keyword(s)

• Marketing research.
• New products.
• Bayesian statistical decision theory.

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 188

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/29296

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:competitivereact188joha
• http://www.archive.org/details/competitivereact188joha

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright June 1974 Board of Trustees University of Illinois.

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