Source credibility effects in advertising : assessment of mediating processes
Hastak, Manoj; Park, Jong-Won
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https://hdl.handle.net/2142/29197
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Title Source credibility effects in advertising : assessment of mediating processes Author(s) Hastak, Manoj Park, Jong-Won Issue Date 1987-02 Publisher Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign Series/Report Name or Number BEBR faculty working paper ; no. 1413 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/29197 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:sourcecredibilit1413hast http://www.archive.org/details/sourcecredibilit1413hast Copyright and License Information Copyright February 1987 Board of Trustees University of Illinois.
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