Experimental effects of follow-up methods, questionnaire length, and market heterogeneity in mail surveys / 158

Roscoe, A. Marvin; Sheth, Jagdish N.

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https://hdl.handle.net/2142/29165 Copy

Description

Title

Experimental effects of follow-up methods, questionnaire length, and market heterogeneity in mail surveys / 158

Author(s)

• Roscoe, A. Marvin
• Sheth, Jagdish N.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

1974-02

Keyword(s)

• Market surveys.
• Marketing research.
• Public opinion polls.

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 158

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/29165

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:experimentaleffe158rosc
• http://www.archive.org/details/experimentaleffe158rosc

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright February 1974 Board of Trustees University of Illinois.

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