University of Illinois Urbana-Champaign

Adsplit : an advertising budget allocation model

Basu, Amiya K.; Batra, Rajeev

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https://hdl.handle.net/2142/29068

Description

Title
Adsplit : an advertising budget allocation model
Author(s)
  • Basu, Amiya K.
  • Batra, Rajeev
Issue Date
1984-02
Publisher
Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report Name or Number
BEBR faculty working paper ; no. 1019
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/29068
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:adsplitadvertisi1019basu
  • http://www.archive.org/details/adsplitadvertisi1019basu
Copyright and License Information
Copyright February 1984 Board of Trustees University of Illinois.

Owning Collections

Faculty Working Paper - Bureau of Economic and Business Research PRIMARY