Value-response segmentation : a market segmentation approach to social marketing problems / 161

Winter, Frederick W.

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https://hdl.handle.net/2142/29055 Copy

Description

Title

Value-response segmentation : a market segmentation approach to social marketing problems / 161

Author(s)

Winter, Frederick W.

Issue Date

1974

Keyword(s)

• Market segmentation
• Marketing -- Social aspects.

Publisher

Urbana : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 161

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/29055

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:valueresponseseg161wint
• http://www.archive.org/details/valueresponseseg161wint

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright 1974 Board of Trustees University of Illinois.

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