Strategies of advertising transferability in multinational marketing / BEBR no. 59

Sheth, Jagdish N.

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https://hdl.handle.net/2142/28979 Copy

Description

Title

Strategies of advertising transferability in multinational marketing / BEBR no. 59

Author(s)

Sheth, Jagdish N.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

1972-07-07

Keyword(s)

• Marketing.
• Advertising.
• International business enterprises.

Publisher

[Urbana, Ill.] College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers, no. 59

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/28979

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:strategiesofadve59shet
• http://www.archive.org/details/strategiesofadve59shet

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright July 7 1972 Board of Trustees University of Illinois.

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