Product positioning strategies for segment pre-emption
Gruca, Thomas; Kumar, K. Ravi; Sudharshan, Devanathan
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https://hdl.handle.net/2142/28794
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Title Product positioning strategies for segment pre-emption Author(s) Gruca, Thomas Kumar, K. Ravi Sudharshan, Devanathan Issue Date 1985-08 Keyword(s) Branding (Marketing) Publisher Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign Series/Report Name or Number BEBR faculty working paper ; no. 1166 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/28794 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:productpositioni1166gruc http://www.archive.org/details/productpositioni1166gruc Copyright and License Information Copyright August 1985 Board of Trustees University of Illinois.
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