University of Illinois Urbana-Champaign

Measurement of advertising effectiveness : some theoretical considerations / 149

Sheth, Jagdish N.

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https://hdl.handle.net/2142/28714

Description

Title
Measurement of advertising effectiveness : some theoretical considerations / 149
Author(s)
Sheth, Jagdish N.
Contributor(s)
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Issue Date
1973-11
Publisher
[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report Name or Number
Faculty working papers ; no. 149
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/28714
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:measurementofadv149shet
  • http://www.archive.org/details/measurementofadv149shet
Copyright and License Information
  • In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
  • Copyright November 1973 Board of Trustees University of Illinois.

Owning Collections

Research publications from the University of Illinois at Urbana-Champaign PRIMARY
Research Publications from UIUC