The product life cycle : its role in marketing strategy/some evolving observations about the life cycle
Gardner, David Morgan
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https://hdl.handle.net/2142/28557
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Title The product life cycle : its role in marketing strategy/some evolving observations about the life cycle Author(s) Gardner, David Morgan Issue Date 1986-11 Keyword(s) Publisher Champaign, Ill. : University of Illinois at Urbana-Champaign Series/Report Name or Number BEBR faculty working paper ; no. 1304 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/28557 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:productlifecycle1304gard http://www.archive.org/details/productlifecycle1304gard Copyright and License Information Copyright 1986 Board of Trustees University of Illinois
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