University of Illinois Urbana-Champaign

Is there a theory of deception in advertising?

Nath, Deepika; Gardner, David Morgan

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https://hdl.handle.net/2142/28377

Description

Title
Is there a theory of deception in advertising?
Author(s)
  • Nath, Deepika
  • Gardner, David Morgan
Issue Date
1986-10
Keyword(s)
Advertising
Publisher
Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report Name or Number
BEBR faculty working paper ; no. 1296
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/28377
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:istheretheoryofd1296nath
  • http://www.archive.org/details/istheretheoryofd1296nath
Copyright and License Information
Copyright October 1986 Board of Trustees University of Illinois.

Owning Collections

Faculty Working Paper - Bureau of Economic and Business Research PRIMARY