Effects of involvement on the processes mediating on-line brand evaluations : a stonger [sic] test of the ELM / 91-0116

Park, Jong-Won; Hastak, Manoj

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https://hdl.handle.net/2142/27824 Copy

Description

Title

Effects of involvement on the processes mediating on-line brand evaluations : a stonger [sic] test of the ELM / 91-0116

Author(s)

• Park, Jong-Won
• Hastak, Manoj

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

1991-02

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

BEBR faculty working paper ; no. 91-0101

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27824

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:effectsofinvolve116park
• http://www.archive.org/details/effectsofinvolve116park

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright February 1991 Board of Trustees University of Illinois.

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