Informational social influence and product evaluation. BEBR No. 4

Cohen, Joel B.; Golden, Ellen

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https://hdl.handle.net/2142/27649 Copy

Description

Title

Informational social influence and product evaluation. BEBR No. 4

Author(s)

• Cohen, Joel B.
• Golden, Ellen

Issue Date

1971

Keyword(s)

Consumers' preferences.

Publisher

Champaign-Urbana : College of Commerce and Business Administration, Univ. of Illinois,

Series/Report Name or Number

BEBR faculty working paper ; no. 4

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27649

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:informationalsoc04cohe
• http://www.archive.org/details/informationalsoc04cohe

Copyright and License Information

Copyright 1971 Board of Trustees University of Illinois.

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