University of Illinois Urbana-Champaign

Advertising: does the S-curve apply? / BEBR No. 72

Johansson, Johny K.

Permalink

https://hdl.handle.net/2142/27593

Description

Title
Advertising: does the S-curve apply? / BEBR No. 72
Author(s)
Johansson, Johny K.
Issue Date
1972
Keyword(s)
Advertising -- Mathematical models.
Publisher
Urbana, Ill. : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report Name or Number
Faculty working papers ; 72
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/27593
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:advertisingdoess72joha
  • http://www.archive.org/details/advertisingdoess72joha
Copyright and License Information
Copyright 1972 Board of Trustees University of Illinois.

Owning Collections

Research publications from the University of Illinois at Urbana-Champaign PRIMARY
Research Publications from UIUC