Deceptive advertising : a practical approach to measurement / BEBR No. 724

Gardner, David Morgan; Barbour, Fredric L.

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https://hdl.handle.net/2142/27518 Copy

Description

Title

Deceptive advertising : a practical approach to measurement / BEBR No. 724

Author(s)

• Gardner, David Morgan
• Barbour, Fredric L.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

Ot 31 1980

Keyword(s)

Deceptive advertising

Geographic Coverage

United States.

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration ; no. 724

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27518

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:deceptiveadverti724gard
• http://www.archive.org/details/deceptiveadverti724gard

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright Ot 31 1980 Board of Trustees University of Illinois.

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