Toward really understanding media effects on advertising response : procedure and evidence

Wright, Peter

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https://hdl.handle.net/2142/27380 Copy

Description

Title

Toward really understanding media effects on advertising response : procedure and evidence

Author(s)

Wright, Peter

Issue Date

1972-05-30

Keyword(s)

• Advertising
• Mass media

Publisher

Urbana, Ill.: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Series/Report Name or Number

BEBR Faculty working papers ; no. 0057

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27380

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:towardreallyunde57wrig
• http://www.archive.org/details/towardreallyunde57wrig

Copyright and License Information

Copyright 1972 Board of Trustees University of Illinois.

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