Should multi-country advertising research be universal or unique? / BEBR No. 550

Sheth, Jagdish N.

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https://hdl.handle.net/2142/27328 Copy

Description

Title

Should multi-country advertising research be universal or unique? / BEBR No. 550

Author(s)

Sheth, Jagdish N.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

Feb 23 1979

Keyword(s)

Advertising -- Research.

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 550

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27328

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:shouldmulticount550shet
• http://www.archive.org/details/shouldmulticount550shet

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright Feb 23 1979 Board of Trustees University of Illinois.

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