A maximum likelihood approach to Markov models of brand choice / BEBR No. 378

Atkinson, Robert M.

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https://hdl.handle.net/2142/27313 Copy

Description

Title

A maximum likelihood approach to Markov models of brand choice / BEBR No. 378

Author(s)

Atkinson, Robert M.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

Feb 22 1977

Keyword(s)

• Brand name products.
• Consumers' preferences.
• Markov processes.

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 378

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27313

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:maximumlikelihoo378atki
• http://www.archive.org/details/maximumlikelihoo378atki

Copyright and License Information

Copyright Feb 22 1977 Board of Trustees University of Illinois.

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