Wroe Alderson and modern marketing theory

Blair, Edward; Uhl, Kenneth P.

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https://hdl.handle.net/2142/27290 Copy

Description

Title

Wroe Alderson and modern marketing theory

Author(s)

• Blair, Edward
• Uhl, Kenneth P.

Issue Date

1976-08-04

Keyword(s)

• Alderson, Wroe
• Marketing

Publisher

Urbana, Ill. : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Series/Report Name or Number

BEBR faculty working paper ; no. 0326

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27290

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:wroealdersonmode326blai
• http://www.archive.org/details/wroealdersonmode326blai

Copyright and License Information

Copyright 1976 Board of Trustees University of Illinois.

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