Cognitive consistency and consumer behavior / BEBR No. 90

Calder, Bobby J.

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https://hdl.handle.net/2142/27287 Copy

Description

Title

Cognitive consistency and consumer behavior / BEBR No. 90

Author(s)

Calder, Bobby J.

Issue Date

1973

Keyword(s)

• Consumers.
• Cognitive balance.
• Cognitive dissonance.

Publisher

Urbana : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; 90

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27287

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:cognitiveconsist90cald
• http://www.archive.org/details/cognitiveconsist90cald

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright 1973 Board of Trustees University of Illinois.

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