The structure of consumer attitudes: the use of attribute possession and importance scores. BEBR No. 2
Cohen, Joel B.; Houston, Michael James
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https://hdl.handle.net/2142/27249
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Title The structure of consumer attitudes: the use of attribute possession and importance scores. BEBR No. 2 Author(s) Cohen, Joel B. Houston, Michael James Issue Date 1971 Keyword(s) Consumers. Publisher Urbana-Champaign : College of Commerce and Business Administration, Univ. of Illinois, Series/Report Name or Number BEBR faculty working paper ; no. 2 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/27249 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:structureofconsu02cohe http://www.archive.org/details/structureofconsu02cohe Copyright and License Information Copyright 1971 Board of Trustees University of Illinois.
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