The marketing of services : why and how is it different? / BEBR No. 584

Uhl, Kenneth P.; Upah, Gregory D.

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https://hdl.handle.net/2142/27199 Copy

Description

Title

The marketing of services : why and how is it different? / BEBR No. 584

Author(s)

• Uhl, Kenneth P.
• Upah, Gregory D.

Issue Date

1979

Keyword(s)

• Customer services.
• Commercial products
• Marketing

Publisher

[Urbana] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 584

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27199

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:marketingofservi584uhlk
• http://www.archive.org/details/marketingofservi584uhlk

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright 1979 Board of Trustees University of Illinois.

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