Is industrial marketing really different from consumer marketing? / BEBR No. 408

Sheth, Jagdish N.

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https://hdl.handle.net/2142/27121 Copy

Description

Title

Is industrial marketing really different from consumer marketing? / BEBR No. 408

Author(s)

Sheth, Jagdish N.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

1977-06-15

Keyword(s)

Marketing.

Publisher

[Urbana, Ill. ] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 408

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27121

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:isindustrialmark408shet
• http://www.archive.org/details/isindustrialmark408shet

Copyright and License Information

Copyright June 15 1977 Board of Trustees University of Illinois.

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