Cognitive consequences of brand loyalty. BEBR No. 3

Cohen, Joel B.; Houston, Michael James

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https://hdl.handle.net/2142/27009 Copy

Description

Title

Cognitive consequences of brand loyalty. BEBR No. 3

Author(s)

• Cohen, Joel B.
• Houston, Michael James

Issue Date

1971

Keyword(s)

Consumers' preferences.

Publisher

Urbana-Champaign : College of Commerce and Business Administration, Univ. of Illinois,

Series/Report Name or Number

BEBR faculty working paper ; no. 3

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27009

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:cognitiveconsequ03cohe
• http://www.archive.org/details/cognitiveconsequ03cohe

Copyright and License Information

Copyright 1971 Board of Trustees University of Illinois.

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