University of Illinois Urbana-Champaign

History of marketing thought : an update / BEBR No. 857

Sheth, Jagdish N.; Gardner, David Morgan

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https://hdl.handle.net/2142/26963

Description

Title
History of marketing thought : an update / BEBR No. 857
Author(s)
  • Sheth, Jagdish N.
  • Gardner, David Morgan
Contributor(s)
  • University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
  • University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Issue Date
Mar 1982
Keyword(s)
Economics.
Publisher
[Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign,
Series/Report Name or Number
BEBR faculty working paper ; no. 857
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/26963
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:historyofmarketi857shet
  • http://www.archive.org/details/historyofmarketi857shet
Copyright and License Information
Copyright Mar 1982 Board of Trustees University of Illinois.

Owning Collections

Research publications from the University of Illinois at Urbana-Champaign PRIMARY
Research Publications from UIUC