University of Illinois Urbana-Champaign

An earnings-return model for strategic market planning / BEBR No. 869

Sheth, Jagdish N.; Frazier, Gary L.

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https://hdl.handle.net/2142/26959

Description

Title
An earnings-return model for strategic market planning / BEBR No. 869
Author(s)
  • Sheth, Jagdish N.
  • Frazier, Gary L.
Contributor(s)
  • University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
  • University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Issue Date
1982-05
Keyword(s)
Economics.
Abstract
Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance.
Publisher
[Urbana, Ill.] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign,
Series/Report Name or Number
BEBR faculty working paper ; no. 869
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/26959
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:earningsreturnmo869shet
  • http://www.archive.org/details/earningsreturnmo869shet
Copyright and License Information
Copyright May 1982 Board of Trustees University of Illinois.

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Research publications from the University of Illinois at Urbana-Champaign PRIMARY
Research Publications from UIUC