Strategies for management use and survival of marketing information systems : a case history / BEBR No. 397

Roscoe, A. Marvin; Sheth, Jagdish N.

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https://hdl.handle.net/2142/26954 Copy

Description

Title

Strategies for management use and survival of marketing information systems : a case history / BEBR No. 397

Author(s)

• Roscoe, A. Marvin
• Sheth, Jagdish N.

Issue Date

1977

Keyword(s)

• Management information systems.
• Marketing -- Management.

Publisher

[Urbana] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 397

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/26954

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:strategiesforman397rosc
• http://www.archive.org/details/strategiesforman397rosc

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright 1977 Board of Trustees University of Illinois.

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