An application of the multivariate probit model for market segmentation and product design / BEBR No. 388

Rao, Vithala R.; Winter, Frederick W.

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https://hdl.handle.net/2142/26857 Copy

Description

Title

An application of the multivariate probit model for market segmentation and product design / BEBR No. 388

Author(s)

• Rao, Vithala R.
• Winter, Frederick W.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

Mar 28 1977

Keyword(s)

• Market segmentation.
• Marketing research.

Publisher

[Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 388

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/26857

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:applicationofmul388raov
• http://www.archive.org/details/applicationofmul388raov

Copyright and License Information

Copyright Mar 28 1977 Board of Trustees University of Illinois.

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