University of Illinois Urbana-Champaign

On the estimation of lagged effects of advertising / BEBR No. 73

Johansson, Johny K.

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https://hdl.handle.net/2142/26727

Description

Title
On the estimation of lagged effects of advertising / BEBR No. 73
Author(s)
Johansson, Johny K.
Issue Date
1972
Keyword(s)
Advertising -- Mathematical models.
Publisher
Urbana, Ill. : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report Name or Number
Faculty working papers ; 73
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/26727
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:onestimationofla73joha
  • http://www.archive.org/details/onestimationofla73joha
Copyright and License Information
Copyright 1972 Board of Trustees University of Illinois.

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Research publications from the University of Illinois at Urbana-Champaign PRIMARY
Research Publications from UIUC