Motivation-need theories and consumer behavior

Raaij, W. Fred van; Wandwossen, Kassaye

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https://hdl.handle.net/2142/26582 Copy

Description

Title

Motivation-need theories and consumer behavior

Author(s)

• Raaij, W. Fred van
• Wandwossen, Kassaye

Issue Date

1977-09-05

Keyword(s)

• Motivation (Psychology)
• Consumers

Publisher

Urbana, Ill. : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Series/Report Name or Number

BEBR faculty working paper ; no. 0432

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/26582

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:motivationneedth432raai
• http://www.archive.org/details/motivationneedth432raai

Copyright and License Information

Copyright 1977 Board of Trustees University of Illinois.

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