University of Illinois Urbana-Champaign

What do moguls want? Flight of the controlled eagle: Republic Pictures from 1935 to 1959 (cultural and economic case history of a creative enterprise). (Volumes I and II)

Kray, Susan

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Description

Title
What do moguls want? Flight of the controlled eagle: Republic Pictures from 1935 to 1959 (cultural and economic case history of a creative enterprise). (Volumes I and II)
Author(s)
Kray, Susan
Issue Date
1991
Doctoral Committee Chair(s)
Carey, James W.
Department of Study
Communication
Discipline
Communication
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
  • Biography
  • Mass Communications
  • Cinema
Language
eng
Abstract
  • "The best control is that which leaves freedom for innovation and creativity. Like many media companies, Republic was divided into a number of semi-autonomous production units. The resulting ""bounded chaos"" (Hubler 1989) insulated each unit from influence and ""entrainment"" by the others. It protected the company as a whole by spreading risk."
  • "Unlike other similar companies, Republic's production and marketing policies reflected the mass-production based, advertising-oriented corporate culture of its CEO's former employer, the American Tobacco Company. In his own way, impelled by motives both business and personal, Republic CEO Herbert John Yates played out a conflict typical of companies dependent on creativity. That is, he controlled, then over-controlled the people on whom he depended for artistic innovation, until he killed the ""bounded chaos"" on which creativity and the viability of his company depended."
Type of Resource
text
Permalink
http://hdl.handle.net/2142/22396
Copyright and License Information
Copyright 1991 Kray, Susan

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Graduate Dissertations and Theses at Illinois PRIMARY
Graduate Theses and Dissertations at Illinois
Dissertations and Theses - Communication