University of Illinois Urbana-Champaign

A model of cross-cultural consumer behavior and application of individualism and collectivism

Lee, Julie Anne

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https://hdl.handle.net/2142/19315

Description

Title
A model of cross-cultural consumer behavior and application of individualism and collectivism
Author(s)
Lee, Julie Anne
Issue Date
1996
Doctoral Committee Chair(s)
Sudman, Seymour
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
  • Business Administration, General
  • Business Administration, Marketing
  • Psychology, Social
  • Sociology, Ethnic and Racial Studies
Language
eng
Abstract
  • A model of cross-cultural consumer behavior is proposed, adding to the commonly accepted attitude-consumer behavior models (e.g. Fishbein and Ajzen 1975; Ajzen and Fishbein 1980), by incorporating Triandis's (1994) Model of Subjective Culture and Social Behavior Relationships. This model is related to a specific consumer behavior (intention to purchase a camera) and assessed with data from a consumer survey via a path analysis with composite variables, finding support for the proposed relationships.
  • In addition, the theories of individualism and collectivism are applied to the model to derive specific cross cultural hypotheses. These were tested via a comparison of path coefficients and means between countries.
Type of Resource
text
Permalink
http://hdl.handle.net/2142/19315
Copyright and License Information
Copyright 1996 Lee, Julie Anne

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Graduate Dissertations and Theses at Illinois PRIMARY
Graduate Theses and Dissertations at Illinois
Dissertations and Theses - Business Administration