University of Illinois Urbana-Champaign

The Appropriation of University Symbols by Local Businesses

Dimas, Joel

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https://hdl.handle.net/2142/1809

Description

Title
The Appropriation of University Symbols by Local Businesses
Author(s)
Dimas, Joel
Issue Date
2006-12-15
Keyword(s)
  • Businesses
  • Identity
Abstract
This project investigates why some of the businesses in Urbana-Champaign informally invoke attributes or characteristics of the university (school name, colors, symbols, or even the term “Illini”) in their name or advertising. The research aims to find out what motivates these business owners to associate themselves with a university identity in such a way, and to determine the overall reaction or level of acceptance from the point of view of university students, officials, and other members of the university community. The author conducted two interviews, including a representative of the Illini Apple Center, and wrote a proposal for continued research.
Type of Resource
text
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http://hdl.handle.net/2142/1809

Owning Collections

The University and the Community PRIMARY
This collection of student research interrogates the relationships between the university and the local community.