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https://hdl.handle.net/2142/18943
Description
Title
A theory of product-based competition
Author(s)
McIntosh, John Christopher
Issue Date
1995
Doctoral Committee Chair(s)
Witz, Klaus
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, General
Business Administration, Marketing
Business Administration, Management
Language
eng
Abstract
This dissertation develops a theory of product-based competition which provides a comprehensive conceptualization of organization/environment interaction in the context of multi-product manufacturing firms. In particular, it achieves three goals. First, it creates a dynamic theory which integrates product design, product manufacturing, and firm strategy. Second, it develops a methodology for calculating real measures of a firm's manufacturing and design flexibility from the components that are used to create products. Third, it tests the assertion that firm performance is a function of the goodness of fit achieved between market uncertainty and compensating strategic flexibility.
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