The Discourse of Management and the Management of Discourse
Bruce, Bertram C.; Connell, Jeanne; Higgins, Christopher; Mahoney, Joseph T.
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https://hdl.handle.net/2142/43890
Description
Title
The Discourse of Management and the Management of Discourse
Author(s)
Bruce, Bertram C.
Connell, Jeanne
Higgins, Christopher
Mahoney, Joseph T.
Issue Date
2011
Keyword(s)
management discourse
discourse management
misunderstanding
communication ethics
transmission model
Abstract
Discourse is a pervasive tool of management; one might even say that discourse is what managers do. A widespread assumption among managers is that discourse is not only a pervasive tool, but an effective one for precise communication of information, for making decisions, and for enlisting action, essentially a transmission tool. This paper maintains that the transmission view is a limited conception of language use, one which leads to a faulty conception of what managers do. It ignores the need for an ethics of communication and misjudges the creative aspects of language use. Management discourse is a far more complex and fluid phenomenon, one requiring not just effective use, but management itself. In other words consideration of the discourse of management leads us to the need for the management of discourse.
Publisher
Inderscience
Series/Report Name or Number
International Journal of Strategic Change Management
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