Cyber-Democracy or Cyber-Hegemony? Exploring the Political and Economic Structures of the Internet as an Alternative Source of Information
Frechette, Julie
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https://hdl.handle.net/2142/1748
Description
Title
Cyber-Democracy or Cyber-Hegemony? Exploring the Political and Economic Structures of the Internet as an Alternative Source of Information
Author(s)
Frechette, Julie
Issue Date
2005
Keyword(s)
Commercialization
Internet
Libraries and the World Wide Web
World Wide Web
Abstract
Although government regulation of the Internet has been decried as undercutting
free speech, the control of Internet content through capitalist
gateways—namely, profit-driven software companies—has gone largely
uncriticized. The author argues that this discursive trend manufactures
consent through a hegemonic force neglecting to confront the invasion of
online advertising or marketing strategies directed at children. This study
suggests that “inappropriate content” (that is, nudity, pornography, obscenities)
constitutes a cultural currency through which concerns and responses
to the Internet have been articulated within the mainstream. By examining
the rhetorical and financial investments of the telecommunications
business sector, the author contends that the rhetorical elements creating
“cyber-safety” concerns within the mainstream attempt to reach the consent
of parents and educators by asking them to see some Internet content as
value laden (sexuality, trigger words, or adult content), while disguising
the interests and authority of profitable computer software and hardware
industries (advertising and marketing). Although most online “safety measures”
neglect to confront the emerging invasion of advertising/marketing
directed at children and youth, the author argues that media literacy in
cyberspace demands such scrutiny. Unlike measures to block or filter online
information, students need an empowerment approach that will enable
them to analyze, evaluate, and judge the information they receive.
Publisher
Graduate School of Library and Information Science. University of Illinois at Urbana-Champaign.
ISSN
0024-2594
Type of Resource
text
Language
en
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http://hdl.handle.net/2142/1748
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