Advertising on Campus: The Nation Inside the Nation

Peace, Shaun

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https://hdl.handle.net/2142/16251 Copy

Description

Title

Advertising on Campus: The Nation Inside the Nation

Author(s)

Peace, Shaun

Issue Date

2009

Keyword(s)

• advertising
• campus-town
• U of I
• business
• Daily Illini
• Facebook
• technology
• Great Depression
• student life
• Fall 2009
• RHET 233

Abstract

Throughout the last few decades, advertising on the University of Illinois Urbana-Champaign campus has mimicked advertising in the United States while at the same time retaining several features. During the Great Depression, ads on the University of Illinois campus displayed the overall distrust for advertising that was evident in national advertising. Currently ads are infused with technology making advertising easier and cheaper. Local advertising is the same way. Although it has changed with the times, several features have stayed in U of I campus advertising those are the use of steak, football, alcohol, and Illini pride. These features define the U of I student culture and help advertisers relate to the student body.

Series/Report Name or Number

Under the title of “Writing and Language in the University,” this course centers on two interrelated topics: language, including variations in dialects and registers and the ideologies surrounding those variations; and academic writing, including its many genres and disciplinary differences. As we read, write, and talk about these topics, we explore how writing and language can vary and what makes us consider a way of speaking “standard” or a way of writing are more “correct” or “appropriate” in university contexts than others. We then move on to apply these concepts to our campus by exploring how writing and language are used at UIUC. Each student identifies a specific aspect of writing and/or language at UIUC to focus on for their in-depth research project. They might, for example, look at the range of writing genres used within their major; compare and contrast the academic writing expectations of different teachers, classes, or majors; explore the speech or writing experiences of a particular language or cultural group on campus; or examine current trends in student language use such as texting or slang. In their research, they pull from a wide range of scholarly sources including advanced academic articles and books as well as their own original ethnographic research (interviews, observations, surveys, and/or analyses of University texts). At the close of the course, they not only will have produced a polished final research project, but they will also have the option to share their research with the wider university community through presentation and/or online publication. As part of the EUI (Ethnography of the University Initiative), this class gives them the opportunity to create original scholarly research based on their firsthand experience with people, texts, and places on campus.

Type of Resource

text

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