Longitudinal Analysis of Freshman Adoption of Facebook.com
Stutzman, Frederic
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https://hdl.handle.net/2142/15147
Description
Title
Longitudinal Analysis of Freshman Adoption of Facebook.com
Author(s)
Stutzman, Frederic
Issue Date
2008-02-28
Keyword(s)
Facebook
Social Networks
Identity
Friendship
Data
Abstract
Originally designed as a social network for college students, Facebook1 is a
leading social network site at American colleges and universities, with high degrees of
adoption and market penetration (Gross and Acquisti, 2006). In the following poster,
results of a 16-week longitudinal study of freshman adoption of Facebook.com at [X
University] will be presented.
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