Social Networking and Long-Term Organizational Goals
Reilly, Maeve; Rotolo, Anthony; Main, Sherry; Urban, Richard J.
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https://hdl.handle.net/2142/14964
Description
Title
Social Networking and Long-Term Organizational Goals
Author(s)
Reilly, Maeve
Rotolo, Anthony
Main, Sherry
Urban, Richard J.
Issue Date
2010-02-03
Keyword(s)
social networking
communications
new media
Abstract
Social and new media tools have increased in popularity and accessibility over the past year and have become much more than social networks and entertainment sites. As students and the press alike come to rely on social media as a real-time information source, how can the iSchools integrate new media tools to create a seamless, integrated flow in both its communications and marketing as well as in its teaching and research tools?
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