YouTube expectations in a Canvas world: Educational video online and in higher education

Burek Pierce, Jennifer; Theisen, Colleen

Permalink

https://hdl.handle.net/2142/123078 Copy

Description

Title

YouTube expectations in a Canvas world: Educational video online and in higher education

Author(s)

• Burek Pierce, Jennifer
• Theisen, Colleen

Issue Date

2023-09

Keyword(s)

• Asynchronous Instruction
• Education
• Educational Video
• Information Needs
• Online Learning
• Online Video
• Pedagogy
• Students
• Youtube

Abstract

How do students’ previous experiences with online educational video shape their expectations of online learning in higher education? Through this exploratory project, we look for ways to bridge the gap between student expectations and the norms of faculty practices in online instruction, which often include recorded video lectures. Our literature review indicates the prevalence of online video in students’ lives before they enroll in master’s programs, and we argue that these prior encounters with online education form an understudied context for student learning in higher education. Expert studies of U.S. online activity indicate the frequency with which users turn to YouTube for answers, and recognized online educational video companies from Complexly to Khan Academy to PBS Studios figure strongly in the resources that people turn to for online learning outside the academy. By analyzing the norms of prominent online educational videos and the production companies that create them, we identify the rhetorical norms of this media. One notable feature of online video production that students see before higher ed is that it is team-produced. We direct attention, through practices identified in the literature and in our experiences in online educational settings, to ways that faculty can respond to this cultural gap to improve learning and instruction. Understanding students’ preceding experiences with online informational videos, collaboration, and drawing on university resources that support media production are among strategies faculty can use to bridge the expectations gap.

Series/Report Name or Number

Proceedings of the ALISE Annual Conference, 2023

Type of Resource

text

Language

eng

Handle URL

https://hdl.handle.net/2142/123078

DOI

https://doi.org/10.21900/j.alise.2023.1259

Copyright and License Information

• Copyright 2023 Jennifer Burek Pierce, Colleen Theisen
• This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-sa/4.0/).

Owning Collections