Effects of Nontraditional Messages in Dynamic Message Signs on Improving Safety, Compliance, and Avoiding Distraction

Zhai, Yuhui; Ouyang, Yanfeng

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https://hdl.handle.net/2142/123042 Copy

Description

Title

Effects of Nontraditional Messages in Dynamic Message Signs on Improving Safety, Compliance, and Avoiding Distraction

Author(s)

• Zhai, Yuhui
• Ouyang, Yanfeng

Issue Date

2024-05

Keyword(s)

• Dynamic Message Signs
• Driving Simulation
• Safety and Compliance
• Nontraditional Messages

Abstract

This project develops capability for future studies on the effects of nontraditional messages in dynamic message signs on improving driver safety and compliance and avoiding distractions. An online survey and a driving simulation game were designed, and a pilot run was conducted with a small number of students in the University of Illinois Urbana Champaign. Survey responses and simulation data were analyzed to reveal preliminary findings on notable effectiveness across different types of messages (e.g., humorous, emotionless, negative). The pilot study also provides guidelines and recommendations for running a large-scale survey and simulation game in the future.

Publisher

Illinois Center for Transportation/Illinois Department of Transportation

Has Part

• https://doi.org/10.36501/0197-9191/24-014
• ISSN: 0197-9191

Series/Report Name or Number

FHWA-ICT-24-012

Type of Resource

text

Language

eng

Sponsor(s)/Grant Number(s)

IDOT-R27-SP55

Copyright and License Information

No restrictions. This document is available through the National Technical Information Service, Springfield, VA 22161.

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