University of Illinois Urbana-Champaign

Maximizing career opportunities for contemporary musicians

Longardner, Joseph

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https://hdl.handle.net/2142/122992

Description

Title
Maximizing career opportunities for contemporary musicians
Author(s)
Longardner, Joseph
Issue Date
2024
Director of Research (if dissertation) or Advisor (if thesis)
McNeill, Charles
Doctoral Committee Chair(s)
McNeill, Charles
Committee Member(s)
  • Yao, Zheng Yu
  • Spencer, Joel William
  • Hagan, Kerry
Department of Study
School of Music
Discipline
Music
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
A.Mus.D. (doctoral)
Keyword(s)
  • Digital Promotion
  • Social Media Platforms
  • Personal Branding
  • Online Learning
  • Digital Citizenship
  • Music Streaming Services
Language
eng
Abstract
This thesis will aim to explore how contemporary musicians can optimize their career opportunities through strategic digital promotion and professional refinement methods. The research will focus on techniques for content creation on social media, specialized foundational elements for designing the proper setup for online educational environments, personal branding, and leveraging diverse online platforms for a better online presence. The study will also consider the impact of prominent online video and music streaming platforms such as YouTube and Spotify, and how they help with the promotion of modern musicians. The overarching goal is to develop practical insights and recommendations to encourage contemporary musicians to effectively promote their work and capitalize on career opportunities through targeted digital promotion techniques. The COVID-19 pandemic underscored the importance of digital competency and a comprehensive digital approach for both educational roles and performance engagements, making proficient utilization of digital tools an indispensable facet of career advancement in the contemporary music industry.
Type of Resource
text
Copyright and License Information
Copyright 2024 Joseph Longardner

Owning Collections

Doctoral Project Theses [Option 2] - Music PRIMARY