Using augmented reality (AR) to increase risk perception of e-cigarettes among young adults: From the perspective of construal level theory
Wang, Yanyun (Mia)
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https://hdl.handle.net/2142/121264
Description
Title
Using augmented reality (AR) to increase risk perception of e-cigarettes among young adults: From the perspective of construal level theory
Author(s)
Wang, Yanyun (Mia)
Issue Date
2023-07-14
Director of Research (if dissertation) or Advisor (if thesis)
Yao, Mike Zhengyu
Doctoral Committee Chair(s)
Yao, Mike Zhengyu
Committee Member(s)
Vargas, Patrick
Ahn, Sun Joo Grace
Oh, Sang-Hwa
Ho, Jeffrey
Department of Study
Inst of Communications Rsch
Discipline
Communications and Media
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Augmented Reality
health communication
Abstract
E-cigarette use has surged in popularity, particularly among youth, despite its association with numerous health risks. Many users have inaccurate perceptions of the potential harms of e-cigarettes, stemming from a lack of knowledge, the delayed manifestation of health consequences, and a tendency to underestimate personal susceptibility to disease. This dissertation explores the potential of augmented reality (AR) technology to increase e-cigarette users' risk perception by decreasing psychological distance. Study 1, which compared AR and non-AR scenarios, demonstrated that AR substantially enhanced interoceptive awareness, irrespective of an individual's innate interoceptive sensitivity. Furthermore, Study 1 revealed that AR could effectively reduce both temporal and psychological distances. This reduction in distances led to an intensification of people's perceptions of risk likelihood, susceptibility, and severity. Expanding on this, Study 2 conducted a more nuanced comparison between self-focused AR and non-self-focused AR. The results indicated that both conditions have comparably significant impacts on perceived risk likelihood and severity. However, self-focused AR proved to be more effective in heightening people’s perception of risk susceptibility. Additionally, the study suggested that self-focused AR could decrease social distance compared to non-self-focused AR. This reduction influenced people’s perception of hypothetical distance, though it did not affect their perception of temporal distance.
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