Consumer Neuroscience The use of neuroscience techniques to create better advertising
Chlibovytsch, Nicole
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https://hdl.handle.net/2142/117903
Description
Title
Consumer Neuroscience The use of neuroscience techniques to create better advertising
Author(s)
Chlibovytsch, Nicole
Issue Date
2022
Keyword(s)
eye tracking
EEG analysis
fMRI imaging
marketing (psychological aspects)
Abstract
Nicole Chlibovytsch is a rising senior at UIUC majoring in Psychology with a clinical concentration and minoring in Molecular and Cellular Biology. Nicole is involved in research on campus at Sarah Ward’s Morality and Moti-vation Lab and has served as a Peer Mentor for the LAS Honors program. Nicole joined Brain Matters as a writer because she loves learning about and investigating the correlations between human neural activity and observ-able behaviors. For her it is fascinating to be able to trace human actions and choices back to the neuroscientific causes that take place within our brains
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